Most Amazon sellers understand how important it is to have excellent A+ content included in their product listings. Until this year, sellers were limited in the modules they could use to create A+ content unless they paid a hefty fee for Premium options. Now, If you have published a Brand Story across your ASIN catalog and have had at least 15 A+ projects approved by Amazon in the past 12 months, you are eligible for Premium A+ content. Because of these requirements, only certain brands qualify. Our client, Morning Bird, wanted to be one of them to help their brand get in front of more customers and increase sales.
Through working with AmpliSell and the hard work of AmpliSell’s creative team, Morning Bird can utilize Premium A+ content.
Thanks to AmpliSell's long-term and successful relationship with Morning Bird, we were already a few steps ahead when Amazon announced the Premium A+ Content Promotion. Having created well over 15 A+ projects for their products that Amazon approved, all that was left to do was create an excellent and engaging Brand Story that could apply to Morning Bird’s entire ASIN catalog.
AmpliSell's creative team of copywriters and graphic designers worked to create this Brand Story, applied it to Morning Bird’s ASIN catalog, and waited for Amazon’s approval. The creative team utilized images from Morning Bird’s website, free images of beautiful domestic birds, their company logo, verbiage that would meet Amazon’s guidelines, and a link to Morning Bird’s Brand Store.
Once the Brand Story was successfully published, having met all of Amazon’s requirements, Morning Bird was eligible for Premium A+ content. Now, AmpliSell can utilize Amazon’s Premium A+ content to create even better A+ projects, get Morning Bird’s products in front of more customers, and increase Morning Bird’s sales.