AmpliSell’s B2B E-Commerce Blog for Amazon Sellers

For brands considering Fulfillment by Amazon (FBA), the promise is clear: streamlined operations, Prime-eligible two-day shipping, and end-to-end logistics managed by one of the most sophisticated fulfillment networks in the world. FBA can help you scale faster, deliver exceptional customer experiences, and reduce the hands-on workload of managing orders and returns. But while FBA offers major advantages, it’s essential to understand the full scope of costs involved, which can impact your margins if you don’t plan for them upfront.

Minimum Advertised Price (MAP) policies set the lowest price at which a product can be advertised. These policies are designed to maintain brand value, support healthy profit margins for retailers, and ensure fair competition across sales channels. MAP violations typically occur when resellers promote products below the agreed-upon price set in the MAP policy, often driven by competitive pressures or attempts to win the Amazon Buy Box. When violations go unchecked, the consequences can ripple across your entire retail ecosystem.

In the fast-paced Amazon ecosystem, consistency isn’t just a luxury—it’s a necessity for driving strong ROI. Brands that work with stable account teams often see faster growth, fewer missteps, and higher returns on every dollar spent. In contrast, high agency turnover can set you back by weeks or even months, eroding ROI and disrupting your strategy. Let’s explore how long-term account management directly contributes to better ROI and how repeated onboarding due to high turnover drains your marketing performance.

If you’re spending your days fixing listing errors, chasing flat files, and managing support tickets—while your agency only runs PPC campaigns—it may be time to switch from an ad-focused provider to a full-service Amazon partner. One that goes beyond campaign optimization and actually lifts the operational burden off your shoulders. Here are three clear signs it’s time to make the move.

Repeat purchases are the lifeblood of sustainable growth. If your DTC store already offers subscriptions, it’s time to bring that strategy to Amazon—where Subscribe & Save (SnS) can help you turn one-time buyers into loyal, long-term customers.

Resellers can hurt your brand, steal your Buy Box, and confuse your customers. The worst part? Many of them are completely unauthorized. But with the right strategy, you can take back control of your Amazon listings—and keep it. Here are five proven ways to reduce (or even eliminate) unwanted resellers.

Managing hundreds—or even thousands—of SKUs on Amazon isn’t just about uploading listings and hoping for the best. It takes accuracy, operational efficiency, and smart use of Amazon’s tools to avoid costly mistakes. This guide breaks down everything you need to know to manage large catalogs with confidence—from inventory control to clean bulk uploads.

As a brand, expanding your presence on Amazon can be a game-changer. But there's a persistent concern for many businesses: will Amazon pull sales away from my direct-to-consumer (D2C) store? This fear, known as channel cannibalization, is valid, especially if you rely heavily on your website for sales. However, with the right strategies, you can thrive on both platforms and keep your D2C sales strong while leveraging Amazon’s massive customer base.

If you’ve got a product priced over $100 on Amazon, you already know the struggle. These aren’t impulse buys. They’re considered purchases. And while they can bring in better margins, they also come with more friction in the buying journey.

Seasonal brands know the drill: sales spike for a few months—then stall out. If you're selling seasonal products, the question isn’t just how to ride the wave during peak season, but how to handle leftover inventory when that season ends. Sitting on unsold inventory all year ties up capital and racks up FBA storage fees. But offering steep discounts can erode your brand’s premium image. So how do you strike the right balance?