AmpliSell’s B2B E-Commerce Blog for Amazon Sellers

Your brand is the foundation of your business, but without protection, unauthorized sellers can flood Amazon with cheap imitations of your products. Beyond undercutting your prices and pushing your listing out of the Buy Box—slashing your margins—these knock-offs can also permanently damage your reputation. Customers who receive a poor-quality counterfeit may never return to your brand. Worse, they’ll share their negative experiences, pushing future buyers away. By enforcing brand gating, you ensure that shoppers get the genuine product they expect. This builds trust, maintains your brand’s reputation, and strengthens customer loyalty. But what happens when you disable it? Here’s why turning off brand gating can wreak havoc on your Amazon business and how you can safeguard your brand.

If you’re selling on Amazon, choosing the right fulfillment method can make or break your business. It directly impacts your profit margins, scalability and customer experience. In this post, we'll break it down: FBA vs. FBM—what’s the best choice for your business?

If your Amazon store has been neglected, don’t worry—reviving it is possible with the right strategies. Here’s a step-by-step guide to getting back on track, increasing sales, and making the most of Amazon’s platform.

The Customer Loyalty Analytics Dashboard empowers brands to track, segment, and optimize customer engagement for better long-term growth. Here’s how you can use it to its full potential.

What if the key to increasing your revenue was right at your fingertips? Discover A/B testing—what it is, why it’s a game changer for Amazon sellers, how to do it effectively, and how it can drive your Amazon sales growth.

Excited to leverage the latest marketing tool from the e-commerce behemoth, Amazon? You should be! Amazon Posts Beta is redefining how vendors connect with their customers, and this comprehensive guide is here to help you navigate this exciting new feature.

E-commerce is a dynamic and ever-evolving industry. To keep up with this fast-paced market, sellers need to stay ahead of the curve by leveraging the latest tools and trends.

Welcome to the thrilling world of e-commerce security! We're taking a deep dive into one of the world's leading pioneers in this realm - the Amazon Counterfeit Crimes Unit.

Are you an Amazon seller looking to protect your intellectual property and take your business to new heights? Look no further! Amazon IP Accelerator is here to save the day.

As one of the world's largest online marketplaces, Amazon has become a popular platform for businesses of all sizes to sell their products to customers around the world. However, with this global reach comes the challenge of protecting your brand from counterfeiters and unauthorized resellers.