AmpliSell’s B2B E-Commerce Blog for Amazon Sellers

Resellers can hurt your brand, steal your Buy Box, and confuse your customers. The worst part? Many of them are completely unauthorized. But with the right strategy, you can take back control of your Amazon listings—and keep it. Here are five proven ways to reduce (or even eliminate) unwanted resellers.

Managing hundreds—or even thousands—of SKUs on Amazon isn’t just about uploading listings and hoping for the best. It takes accuracy, operational efficiency, and smart use of Amazon’s tools to avoid costly mistakes. This guide breaks down everything you need to know to manage large catalogs with confidence—from inventory control to clean bulk uploads.

As a brand, expanding your presence on Amazon can be a game-changer. But there's a persistent concern for many businesses: will Amazon pull sales away from my direct-to-consumer (D2C) store? This fear, known as channel cannibalization, is valid, especially if you rely heavily on your website for sales. However, with the right strategies, you can thrive on both platforms and keep your D2C sales strong while leveraging Amazon’s massive customer base.

If you’ve got a product priced over $100 on Amazon, you already know the struggle. These aren’t impulse buys. They’re considered purchases. And while they can bring in better margins, they also come with more friction in the buying journey.

Seasonal brands know the drill: sales spike for a few months—then stall out. If you're selling seasonal products, the question isn’t just how to ride the wave during peak season, but how to handle leftover inventory when that season ends. Sitting on unsold inventory all year ties up capital and racks up FBA storage fees. But offering steep discounts can erode your brand’s premium image. So how do you strike the right balance?

For years, Direct-to-Consumer (DTC) brands have thrived on their ability to own the customer journey—from packaging to post-purchase emails. But as competition increases and acquisition costs rise, one question keeps popping up: Is it time to launch on Amazon? The short answer? Yes—IF you play it smart.

To win on Amazon, you need to understand and optimize this simple equation: Traffic x Conversion Rate x Average Order Value = Sales. Let’s walk through what each part means—and how to improve it.‍

Amazon is a powerhouse for product discovery—but that also means it’s crowded, competitive, and fast-paced. If you're a specialty brand, standing out isn't just about being seen, it’s about being remembered.

The way you price your products has a direct impact on how visible they are in Amazon search results—and how likely shoppers are to click on them. Amazon’s algorithm prioritizes listings that offer the best overall value, not just the lowest price. A compelling total offer includes more than just cost—it takes into account factors like competitive pricing, Prime eligibility, shipping speed, customer reviews, and overall product quality. If your product hits that balance—priced right and backed by a strong listing—it’s more likely to rank higher, stand out in search, and drive more clicks.

When it comes to shopping on Amazon, reviews aren’t just helpful—they’re essential. In a marketplace overflowing with choices, shoppers rely on reviews as social proof to make confident purchase decisions. Whether it’s a glowing five-star rating or a thoughtful critique, reviews give buyers a sense of a product’s real-world quality, helping them feel more certain before clicking “Add to Cart.”