AmpliSell’s B2B E-Commerce Blog for Amazon Sellers

Most Amazon shoppers don’t convert on their first visit. Many browse, compare, or even add to cart, and then leave without buying. But that doesn’t mean the opportunity is lost. Retargeting ads help you re-engage these high-intent shoppers and give you another shot at making the sale. In this guide, we’ll break down how Amazon retargeting works, why it’s so effective, and the proven strategies you can use to turn missed opportunities into consistent revenue.

Inventory isn’t just another operational detail on Amazon—it’s the backbone of profitability, rankings, and long-term success. You can have the best product in the world, but if you’re out of stock, you’re out of the game. Missed sales, lost Buy Box share, decreased ad performance, and negative customer experience all stem from poor inventory planning. That’s why we treat inventory management as a strategic pillar—not a backend task. At AmpliSell, we don’t just follow the rules of Amazon inventory, we write our own playbook. And that became especially clear when we decided to go beyond Amazon’s FBA Restock Tool.

A short time ago, Amazon launched something big: Amazon Business Campaigns: a feature allowing advertisers to target B2B buyers directly on the platform. For brands focused on growth, this is a goldmine. And at AmpliSell, we jumped in on day one. In this post, we’ll break down what Amazon Business Campaigns are, how they differ from traditional B2C campaigns, and how we’ve already seen incredible results by simply duplicating a high-performing B2C strategy into this new B2B environment.

Launching a product on Amazon without reviews is like opening a store with the lights off. Buyers need social proof to feel confident about clicking “Add to Cart.” That’s where Amazon Vine can make a difference. In this post, we’ll walk you through everything you need to know about Amazon Vine, including eligibility, how it works, and why it’s worth considering for any brand serious about growth.

Launching a seasonal line on Amazon is a high-stakes balancing act. You must navigate long FBA check-in times, unpredictable brand gating approvals, and the technical headaches of uploading dozens of new SKUs at once. Add in the pressure of A+ Content, Brand Store updates, and coordinated campaigns. The hardest part? One delay in the chain—whether it's content rejection, inventory lag, or listing errors—can derail the entire launch and cause brands to miss their peak sales window. If you're rolling out a seasonal collection, timing and coordination are key. This 90-day roadmap helps you move fast, stay organized, and launch with impact—without cutting corners.

As customers move seamlessly between in-store and online shopping, delivering a consistent brand experience across every touchpoint is essential. For brands with a physical presence, translating the in-store vibe to Amazon builds trust, boosts recognition, and deepens loyalty. Amazon’s Brand Store and A+ Content tools make it possible to create a digital storefront that reflects your retail identity. In this guide, we’ll cover the strategies that bring your brand to life on Amazon—through both your Brand Store and product listings.

In the race for eCommerce dominance, one thing is clear: the most successful brands are no longer relying on just one channel. They’re blending discovery and delivery, fusing viral content with operational muscle. That’s exactly what happens when TikTok Shop meets Amazon. Let’s break down why this powerful duo is reshaping the future of online selling and how your brand can capitalize on it.

Managing an Amazon business can be overwhelming. Tasks like inventory management, customer service, and advertising often consume substantial time, leaving little room for strategic growth. This article explores how busy brands can reclaim their time and boost ROI through outsourcing and workflow optimization.

“Our ads are doing okay, but competitors always seem to be one step ahead.” If that sounds familiar, you’re not alone. Many brands run solid Amazon campaigns but still feel outpaced by others using new tools, beta features, or exclusive placements. The issue usually isn’t your performance—it’s your lack of a system for keeping up. This guide gives you a practical, repeatable structure to stay ahead of Amazon’s latest advertising innovations.

Backend keywords are one of the most powerful features of Amazon SEO. While invisible to shoppers, they play a crucial role in helping your products surface in search results. When optimized correctly, backend keywords can increase your visibility, attract high-intent buyers, and drive more sales. Let’s walk through how to research, organize, and refine your backend keywords like a pro.