Originally sent to the AmpliSell newsletter on April 21, 2026. Join the list here.
I was at TikTok Shop’s major summit in LA last week.
And I’m even more bullish on this channel.
You should be too.
TTS is Amazon 8 years ago.
Back then, your leadership was saying this about selling on Amazon: “oh I’m not sure we should be on there,” “what about channel conflict? It will anger our dealers,” “we don’t own the customer data, what about re-targeting?”.
If you’ve been around long enough, you know how that panned out. Amazon ate the e-commerce world (over 40% share of sales online) and now every major brands sells on there.
TikTok Shop is moving through that same phase. I’m hopping on calls with leadership and hearing the same concerns. While fair, they’re missing the long-term trend → social is the leading platform for product discovery.
Here’s the proof:
TikTok has over 200M users in the US that spend over an hour PER DAY on TikTok.
TikTok Shop revenue grew by 80% in 2025. Amazon marketplace revenue grew just 9%.
TikTok Shop is now the 3rd leading marketplace behind Amazon and Walmart. They did that in 3 years.
And they own the up and coming Gen Z demographic. An entire generation is going to be the most powerful buying cohort. And where do they find new products? TikTok.
If you’re debating launching on TikTok Shop this year - get on a call with me.
I’ll share what’s working and how you can use TikTok to skyrocket sales on ALL channels and beat your competitors.
We help brands doing $5M+ launch and scale on TikTok Shop.
We plan, execute, and deliver sales growth.
Book a call here -> https://calendar.app.google/qM7gpPFhKb79Yi668
Cheers,
