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Are you an Amazon seller looking to boost your sales? Are you having trouble getting your products to show up in search results? If so, it might be time to optimize your backend SEO. In this ultimate guide, we'll explain what backend SEO is and how you can use it to your advantage. We'll also discuss how to find Amazon competitor keywords and how to optimize your search terms for maximum sales.

What is Backend SEO?

Backend SEO is the process of optimizing your product listing on Amazon by strategically placing keywords in the backend fields of your product information. These fields include the search terms, subject matter, and intended use fields. Backend SEO is different from frontend SEO, which focuses on optimizing your product title, bullet points, and product description.

By optimizing your backend SEO, you can increase the visibility of your products in Amazon search results. This can lead to more traffic to your product pages, which can ultimately result in more sales.


Finding Amazon Competitor Keywords

Before you can optimize your search terms, you need to find the right keywords. One effective way to do this is by researching your Amazon competitors. Look at the top-performing products in your category and analyze their product titles, descriptions, and backend fields. What keywords are they using? Which ones are performing well? Use this information to guide your own keyword research and optimization.

Another way to find relevant keywords is by using Amazon's autocomplete feature. Start typing a keyword related to your product in the Amazon search bar and see what other suggestions pop up. These suggestions are based on real search queries, so they can be a great source of inspiration for your own keyword research.

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Optimizing Your Amazon Search Terms

Once you have your list of keywords, it's time to optimize your search terms. Start by including the most relevant and high-performing keywords in the search terms field. Be sure to use variations of these keywords, including misspellings and synonyms, to capture a wider range of search queries.

It's important to note that the search terms field has a character limit of 250 bytes. This means you need to be strategic about which keywords you choose to include. Focus on the most relevant and high-performing keywords, and avoid using irrelevant or spammy keywords. Amazon's algorithm will penalize you for this.

Next, optimize the subject matter and intended use fields by including additional keywords and information about your product. The subject matter field should include the main category and subcategory of your product, while the intended use field should describe the primary use or function of your product.

Amazon app on a mobile phone

Tips for Successful Backend SEO

To ensure the success of your backend SEO strategy, follow these tips:

  • Use all available backend fields to include as many relevant keywords as possible.
  • Don't use irrelevant or spammy keywords. Amazon's algorithm will penalize you for this.
  • Keep your keywords and information updated as needed.
  • Regularly check your product listings to make sure they are optimized and performing well.

In addition to these tips, it's also important to monitor your product performance and make adjustments as needed. Keep track of your sales, conversion rates, and other metrics to see how your backend SEO strategy is working. If you're not seeing the results you want, it might be time to adjust your keyword strategy.

Woman smiling sitting at a counter in an office


In conclusion, mastering backend SEO is crucial for Amazon sellers who want to increase their sales and visibility. By finding Amazon competitor keywords and optimizing your search terms, you can increase the likelihood of your products appearing in relevant search results. Keep these tips in mind and start optimizing your listings today!

About the Author

Mastering Backend SEO: The Ultimate Guide to Optimizing Search Terms
Kelly Martin

Kelly Martin is a seasoned Digital Marketing Specialist with AmpliSell. Graduating from Texas State University in 2019, Kelly quickly made a name for herself in digital marketing, seamlessly merging innovative strategies with tried-and-true practices. At AmpliSell, she has been instrumental in boosting the digital footprints of the business, leveraging cutting-edge tools and data-driven insights. Beyond her professional accomplishments, Kelly is keenly interested in emerging tech trends and dedicates herself to continuous learning. When not immersed in her work, she can often explore the latest social media trends or attend digital marketing conferences to hone her craft further.

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