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As an Amazon seller, you know that a well-written product description is essential for attracting and converting potential customers. A product description is your chance to showcase the unique features and benefits of your product, answer customer questions, and persuade them to buy.

In this article, we'll provide you with tips, templates, examples, and guidelines to help you create a compelling Amazon product description that sells.

Use an Amazon Product Description Template

Using an Amazon product description template can help you save time and ensure that you cover all the essential information that your customers need to know. Templates can help you organize your product description into clear sections that cover all the key details, such as:

  • Product features: Highlight the most important features of your product, such as its size, color, material, and design.
  • Benefits: Explain how your product benefits the customer, such as making their life easier, saving them time or money, or solving a specific problem.
  • Specifications: List the technical details of your product, such as its dimensions, weight, and capacity.
  • Customer reviews: Include customer reviews to provide social proof and reassure potential customers that your product is worth buying.

You can find many free templates online or hire a professional Amazon product description writing service to create a custom template for you.

Product description on Amazon

Follow the Amazon Product Description Character Limit

Amazon imposes a character limit for product descriptions, which varies depending on the category. Make sure to follow these limits and use concise language that clearly communicates the benefits and features of your product.

Typically, you'll have between 1,000 and 2,000 characters to work with, so it's essential to be concise and focus on the most important information. Consider using bullet points to make your product description easier to read and understand.

For example, let's say you're selling a vacuum cleaner. Here's an example of a concise and effective product description:

The Acme Vacuum Cleaner is a powerful and versatile tool for keeping your home clean. With a lightweight design and easy-to-use controls, this vacuum makes cleaning a breeze. Features include a high-efficiency motor, adjustable suction, and a detachable wand for hard-to-reach areas. Its HEPA filter captures 99.9% of dust and allergens, making it ideal for allergy sufferers. The Acme Vacuum Cleaner comes with a 2-year warranty and 24/7 customer support.

Hands typing on a keyboard

Focus on Benefits, Not Features

Instead of just listing the features of your product, focus on how those features benefit the customer. For example, if you're selling a camera that has a high resolution, don't just say "this camera has a 20-megapixel sensor." Instead, say something like "capture every detail with stunning clarity and vibrant colors thanks to the camera's 20-megapixel sensor."

Make sure to highlight the unique value proposition of your product, such as its affordability, durability, versatility, or eco-friendliness. Consider using emotional language to create a connection with your customers and make them feel good about their purchase.

For example, let's say you're selling a yoga mat. Here's an example of a product description that focuses on benefits:

Our Premium Yoga Mat is designed to provide the ultimate yoga experience. With a non-slip surface, extra thickness, and eco-friendly materials, this mat will help you stay grounded and comfortable during even the most challenging poses. The mat's extra-large size ensures that you have plenty of space to move and flow, while the carrying strap makes it easy to take with you wherever you go. Whether you're a beginner or a seasoned yogi, our Premium Yoga Mat will help you find your center and deepen your practice.

People discussing in a conference room

Use High-Quality Images and Videos

In addition to a well-written product description, high-quality images and videos are essential for showcasing your product and attracting potential customers. Make sure to include multiple images from different angles, showing the product in use, and highlighting its unique features. Consider using lifestyle images that show the product in context and help customers visualize themselves using it.

If possible, include videos that demonstrate how the product works or provide a more in-depth look at its features. Videos can help customers better understand the product and build trust with your brand.

Professional Sony cameras

Optimize Your Product Description for SEO

Search engine optimization (SEO) can help your product description appear higher in search results and attract more potential customers. To optimize your product description for SEO, make sure to include relevant keywords that customers are likely to search for, such as the product name, brand name, and key features.

However, don't stuff your product description with keywords, as this can make it sound awkward and unnatural. Instead, focus on using keywords naturally and in context, while still making your product description compelling and informative.

SEO written in a notebook


In summary, a great Amazon product description is essential for attracting and converting potential customers. Using an Amazon product description template, following the character limit, focusing on benefits, using high-quality images and videos, and optimizing for SEO are all key elements of creating a compelling product description.

By taking the time to craft a well-written product description that showcases the unique features and benefits of your product, you can increase your chances of making a sale and building a loyal customer base.

About the Author

How to Write a Great Amazon Product Description: Character Limit & Tips
Kelly Martin

Kelly Martin is a seasoned Digital Marketing Specialist with AmpliSell. Graduating from Texas State University in 2019, Kelly quickly made a name for herself in digital marketing, seamlessly merging innovative strategies with tried-and-true practices. At AmpliSell, she has been instrumental in boosting the digital footprints of the business, leveraging cutting-edge tools and data-driven insights. Beyond her professional accomplishments, Kelly is keenly interested in emerging tech trends and dedicates herself to continuous learning. When not immersed in her work, she can often explore the latest social media trends or attend digital marketing conferences to hone her craft further.

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