Despite their strong products, Then I Met You’s Amazon presence wasn’t reflecting their full potential.
By April, the disconnect was clear: product excellence wasn’t translating into Amazon sales. The root causes? Suppressed listings due to compliance issues, underutilized advertising, and missed optimization opportunities—all of which were limiting visibility and conversion.
The brand knew the potential was there. What they needed was a strategic Amazon partner who could act fast and deliver results. That’s where we came in.
To improve performance and fully leverage the brand’s potential on Amazon, we implemented the following strategies:
We resolved a suppressed listing for the brand’s top product, which had been inactive due to compliance issues since launch. To strengthen the listing further, we added a travel-size variant to the same parent ASIN, boosting visibility and increasing conversions by linking it to an already high-performing SKU.
We ensured the Leaping Bunny certification was prominently displayed on the product detail pages. This globally recognized badge verifies that no animal testing was used at any stage of product development.
In the beauty category—especially among skincare-savvy, ingredient-conscious shoppers—this certification is a powerful trust signal that directly impacts purchase decisions.
For Then I Met You, a brand already rooted in thoughtful, clean skincare, showcasing their cruelty-free status helped them align with their ideal customer, reinforce brand values, and remove a common barrier to purchase.
We audited and restructured the brand’s ad campaigns, pausing underperforming efforts and reallocating budget to high-performing targets, improving efficiency and focusing spend on strategies that delivered results.
Next, we launched Sponsored Display campaigns. In particular, retargeting strategies proved highly effective in increasing both visibility and conversions by re-engaging interested shoppers.
We also expanded catalog coverage by promoting more SKUs beyond the hero product. This diversification gave shoppers additional entry points into the brand and allowed us to test the performance of lower-priority items as potential new revenue streams.
Finally, we increased ad spend strategically, closely tracking ROAS and scaling the campaigns that delivered strong performance. This ensured that growth remained sustainable and profitable.
The brand had already begun using Amazon’s Creator Connections, but wasn’t closely monitoring performance or optimizing for results.
We stepped in to take a much more intentional approach: analyzing influencer profiles, vetting for brand fit, and continuously reviewing performance data.
This shift had a strong impact. We prioritized creators who produced authentic, visually engaging videos—ideal for beauty shoppers who rely on visual proof. These assets built trust and boosted conversions.
We enabled Amazon’s post-purchase review request feature, which prompts customers to leave feedback 10 days after receiving their order. This small adjustment helped increase the number of product reviews, which is critical for building trust and driving conversions in a highly competitive category like skincare, where social proof heavily influences purchase decisions.
While our focus was Amazon, the brand simultaneously increased offline visibility through pop-up activations. This multi-channel effort reinforced brand recognition and drove more organic Amazon traffic.
In just two months, the brand achieved 42% sales growth—and the momentum hasn’t stopped. With creator videos continuing to perform and ads scaling efficiently, the growth curve is only accelerating.
Then I Met You had all the right ingredients: incredible products, a growing market, and brand equity. What they lacked was the Amazon-specific strategy and execution to unlock growth.
If your brand is in a similar spot, it’s time to change that. Reach out today and let’s make your Amazon channel your highest-performing one yet.
