In 2025, Six Stories hit a major roadblock. After shutting down their U.S. warehouse and transitioning to ship directly from their manufacturer in Pakistan, the brand faced a four-month lead time on restocks.
By April, Amazon sales were in steady year-over-year decline. With bestsellers out of stock for months, Six Stories lost traction, organic ranking, and visibility — a costly setback in an intensely competitive category.
When inventory finally returned, our team at AmpliSell had to rebuild the brand’s momentum from the ground up, regaining lost Best Seller Rank and restoring visibility across all the products that had been out of stock for months.
Our strategy combined precision advertising, strategic promotions, and full-funnel recovery campaigns designed to reignite both organic and paid performance. Here's what we did:
When a brand runs out of inventory, Amazon stops serving its ads, opening the door for competitors to take over valuable placements. To counter this, we increased ad investment to quickly reclaim visibility, recover lost positions, and rebuild momentum.
We focused on High-Potential New Customers and Cart Abandoners. Retargeting campaigns helped us re-engage these audiences, keeping Six Stories top of mind, while Brand Tailored Promotions delivered personalized discounts that encouraged final conversion. This combination proved highly effective in converting lower-funnel, high-intent shoppers.
We launched a 20% off sale across the catalog to flood listings with traffic, maximize conversions, and re-train Amazon’s algorithm to prioritize Six Stories again.
By September, Six Stories was back to its pre-stockout sales levels, effectively reclaiming months of lost ground in 5 months.
According to the Brand Manager who led this comeback, “This recovery proved the power of a coordinated Amazon strategy. Once inventory landed, our ads, promotions, and remarketing efforts aligned perfectly to rebuild rank and trust, fast.”
The Six Stories comeback shows just how costly stockouts can be, and how preventable they are with the right systems in place. For brands that want to maintain sales consistency and avoid starting from zero, here’s what we recommend:
1. Make Use of Amazon Warehousing and Distribution (AWD)
This is one of Amazon’s most powerful tools for preventing inventory gaps. By storing bulk inventory across Amazon’s distribution network, brands can keep products close to FBA fulfillment centers. As inventory levels drop, AWD automatically replenishes stock, ensuring your listings stay live, visible, and ready to ship year-round.
2. Add More Lead Time Than You Think You Need
Supply chain hiccups happen. Whether it’s production delays or international shipping slowdowns, having extra buffer time in your restock schedule ensures you never go dark on Amazon. Staying a few steps ahead keeps your rank, ads, and momentum safe, even when the unexpected happens.
Need help with your Amazon store? Contact us today and let’s build your next success together.
