AmpliSell’s B2B E-Commerce Blog for Amazon Sellers

To win on Amazon, you need to understand and optimize this simple equation: Traffic x Conversion Rate x Average Order Value = Sales. Let’s walk through what each part means—and how to improve it.‍

Amazon is a powerhouse for product discovery—but that also means it’s crowded, competitive, and fast-paced. If you're a specialty brand, standing out isn't just about being seen, it’s about being remembered.

The way you price your products has a direct impact on how visible they are in Amazon search results—and how likely shoppers are to click on them. Amazon’s algorithm prioritizes listings that offer the best overall value, not just the lowest price. A compelling total offer includes more than just cost—it takes into account factors like competitive pricing, Prime eligibility, shipping speed, customer reviews, and overall product quality. If your product hits that balance—priced right and backed by a strong listing—it’s more likely to rank higher, stand out in search, and drive more clicks.

When it comes to shopping on Amazon, reviews aren’t just helpful—they’re essential. In a marketplace overflowing with choices, shoppers rely on reviews as social proof to make confident purchase decisions. Whether it’s a glowing five-star rating or a thoughtful critique, reviews give buyers a sense of a product’s real-world quality, helping them feel more certain before clicking “Add to Cart.”

If you're selling on Amazon, your product title isn't just a label—it's your first shot at making a sale. Amazon’s equation for sales is simple on the surface: Traffic × Conversion Rate × Average Order Value = Sales. But while the formula looks simple, optimizing each part takes strategy—starting with your product title.

If you’re trying to grow your sales on Amazon, you don’t always have to throw more money at ads. Sometimes, the biggest wins come from simple optimizations—starting with your product images.

Whether you're securing budget, justifying investments, or aligning internal teams, proving ROI from your Amazon operations is non-negotiable. But not all metrics carry equal weight. To convince stakeholders and drive smarter decision-making, you need to focus on the numbers that tie directly to performance and profitability. Here’s a breakdown of the essential Amazon metrics you should be tracking—and why they matter.

When people think of Amazon, they often imagine everyday essentials and gadgets—not high-end luxury goods. However, with Amazon’s growing focus on premium products through initiatives like Amazon Luxury Stores, luxury brands now have the opportunity to reach a wider audience while maintaining their exclusivity. But does selling on Amazon dilute a brand’s exclusivity? Not necessarily. When executed correctly, a luxury brand can thrive on Amazon without compromising its prestige.

Your brand is the foundation of your business, but without protection, unauthorized sellers can flood Amazon with cheap imitations of your products. Beyond undercutting your prices and pushing your listing out of the Buy Box—slashing your margins—these knock-offs can also permanently damage your reputation. Customers who receive a poor-quality counterfeit may never return to your brand. Worse, they’ll share their negative experiences, pushing future buyers away. By enforcing brand gating, you ensure that shoppers get the genuine product they expect. This builds trust, maintains your brand’s reputation, and strengthens customer loyalty. But what happens when you disable it? Here’s why turning off brand gating can wreak havoc on your Amazon business and how you can safeguard your brand.

If you’re selling on Amazon, choosing the right fulfillment method can make or break your business. It directly impacts your profit margins, scalability and customer experience. In this post, we'll break it down: FBA vs. FBM—what’s the best choice for your business?