Originally sent to the AmpliSell newsletter on May 5, 2026. Join the list here.
That's a quote from Connor MacDonald, CMO of Ridge in the Operators Newsletter.
Brands that launch on TikTok are seeing incredible revenue growth both on and off channel.
And we're still in the early days!
Connor continues,
"Spend grew from 0.5% to 1.6% of total budget. Even though the ROAS is inflated with a large % of growth coming from GMV Max, performance has continued to improve."
"But this remains one of our biggest opportunities heading into the rest of 2026." [emphasis mine]
It's not just me who is bullish on the channel.
Top leaders like Connor see the writing on the wall and are already on there and selling.
He closes with:
"All in all, my plan is to …
We help brands doing $5M+ launch and scale on TikTok Shop.
We plan, execute, and deliver sales growth.
Book a call here -> https://calendar.app.google/qM7gpPFhKb79Yi668
Cheers,
