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Hello there, dedicated sellers and curious readers! If you're buzzing to take your Amazon selling game to a whole new level, buckle up. Today, we're diving deep into one of the most exciting features Amazon has to offer — the Brand Story. With our comprehensive guide, you'll not only understand the potential of this feature, but you'll also learn how to exploit it fully. Let's unravel the mysteries of Amazon's Brand Story feature together!

What is the Brand Story Amazon Feature?

As we embark on this journey, it’s crucial to understand what exactly the Amazon Brand Story feature is. Part of the Amazon A+ content suite, the Brand Story feature is a powerful tool allowing brand owners to narrate their brand's story in a highly engaging, multimedia format right on their product detail pages. Think of it as your brand’s own personal stage in the world's largest online marketplace. Quite the game-changer, isn’t it?

DC Sports brand story

The Power of a Good Brand Story

Before we delve into how to best utilize this tool, let's talk about why a good brand story matters. In today's digital marketplace, a compelling brand story can set you apart from the crowd. It can make your brand memorable, foster emotional connections with customers, build brand loyalty, and so much more. In fact, a well-crafted Amazon Brand Story can significantly increase sales conversion rates, improve customer retention, and drive repeat purchases. It’s not just about storytelling; it’s about storytelling with tangible results!

A laptop screen showing metrics increasing

How to Use the Brand Story Amazon Feature

Now, let’s get down to the nitty-gritty: how do you use the Amazon Brand Story feature? First, you need to be enrolled in Amazon's Brand Registry. Once that’s done, follow these steps:

1. Find Your A+ Content Manager: Head over to the end of the navigation menu of your Seller Central account, hover over the three dots, then select “A+ Content Manager.”

Screenshot from Amazon Seller Central

2. Start Creating: Once in the A+ Content Manager, select “Start creating A+ content” on the right side of your screen.

Screenshot from Amazon Seller Central

3. Create Your Brand Story: You’ll see two options on the A+ Content selection screen if you're eligible to create a Brand Story. Select “Create a Brand Story” under “Additional Content Types.”

Screenshot from Amazon Seller Central

4. Choose Your Modules: Amazon provides a variety of modules, including text, image, and combination modules, to help you craft your story. Choose the modules that best fit your brand and the story you want to tell.

Screenshot from Amazon Seller Central

5. Apply ASINs: Select “Next: Apply ASINs” in the top right-hand corner once you've crafted your brand story. Be sure to name your content where it says “* Content name” in the top left-hand corner, or you will be prompted to by Amazon before applying ASINs.

After that, select “Next: Review and Submit.” Amazon typically reviews and approves submissions within 15-35 minutes, but can take up to 24 hours or even longer. If approved, your story will be published on your product detail page.

Screenshot from Amazon Seller Central

Exploring Different Modules for Your Brand Story

Amazon provides an array of modules to help you craft your brand story. Each module offers unique ways to present information and engage with your audience.

  1. Text Modules: These are perfect for delivering your brand message directly. You can use text modules to convey your brand values, history, and mission.
  2. Image Modules: A picture is worth a thousand words. Use high-quality images to illustrate your products, show them in use, or visually convey the essence of your brand.
  3. Combination Modules: These are a blend of text and images, providing you with the opportunity to tell your story in a more dynamic and engaging way.
  4. Comparison Chart Modules: These allow you to compare different products or features, making it easier for customers to make informed decisions.
Amazon Brand Story modules

Best Practices for Creating Your Amazon Brand Story

Creating a compelling brand story on Amazon requires a good understanding of your brand and your audience. Here are some best practices to keep in mind:

  1. Know Your Brand: Start by understanding your brand's core values, unique selling points, and your customers' needs. Make sure these are clearly communicated in your brand story.
  2. Use High-Quality Visuals: Images, infographics, and videos can add depth to your story. Ensure they are of high quality and accurately represent your brand and products.
  3. Keep it Customer-Centric: Always focus on the customer. How will your product benefit them? What problem does it solve? What value does it add to their lives?
  4. Stay Consistent: Ensure your brand story is consistent across all modules and aligns with your overall brand image and message.
A woman in a coffee shop smiling at her laptop screen

The Benefits of Using the Brand Story Amazon Feature

The Amazon Brand Story feature offers an array of benefits. Beyond just increasing visibility, it allows you to control your brand narrative on one of the most influential e-commerce platforms globally. It lets you communicate directly with your customers, going beyond product specifications and price points.

A compelling Amazon Brand Story helps attract new customers, fosters long-term loyalty among existing ones, adds depth to your product listings, humanizes your brand, and provides customers with compelling reasons to choose your products over the competition.

Arrows going up

Wrapping It Up

Amazon's Brand Story feature is an incredible tool, opening doors to a whole new level of customer engagement and brand visibility. It's not just about making sales; it's about creating memorable experiences, fostering loyalty, and building a brand that withstands the test of time.

Whether you're just starting your Amazon journey or seeking to elevate your sales to new heights, the Amazon Brand Story feature could be your secret weapon. It's your ticket to creating a compelling narrative that resonates with customers and sets your brand apart.

So, are you ready to let your brand stories shine? It’s time to captivate your audience like never before. Happy storytelling, Amazon sellers!

About the Author

The Amazon Brand Story Feature: Everything You Need to Know
Kelly Martin

Kelly Martin is a seasoned Digital Marketing Specialist with AmpliSell. Graduating from Texas State University in 2019, Kelly quickly made a name for herself in digital marketing, seamlessly merging innovative strategies with tried-and-true practices. At AmpliSell, she has been instrumental in boosting the digital footprints of the business, leveraging cutting-edge tools and data-driven insights. Beyond her professional accomplishments, Kelly is keenly interested in emerging tech trends and dedicates herself to continuous learning. When not immersed in her work, she can often explore the latest social media trends or attend digital marketing conferences to hone her craft further.

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