How to Stop Resellers from Hijacking Your Amazon Listings

Resellers can hurt your brand, steal your Buy Box, and confuse your customers. The worst part? Many of them are completely unauthorized. But with the right strategy, you can take back control of your Amazon listings—and keep it.

Here are five proven ways to reduce (or even eliminate) unwanted resellers.

1. Use Brand Registry to Monitor & Take Action

If you're not already enrolled in Amazon Brand Registry, start here. While it doesn’t directly remove resellers, it gives you powerful tools to monitor activity and protect your brand:

• Automated brand protection detects when unauthorized sellers list your products or try to change your content.
  
  
• The “Report a Violation” tool lets you quickly flag IP or trademark infringements.
  
  
• A+ Content control ensures only brand-registered sellers can edit enhanced content.

Note: Resellers might still appear on your listings, but Brand Registry makes it easier to spot them—and take action fast.

2. Lock Down Your Listings with Amazon’s Transparency Program

Amazon's Transparency Program is one of the most effective tools for blocking unauthorized inventory at the fulfillment level.

How it works:

• Each unit you manufacture is labeled with a unique Transparency code.
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• Amazon scans this code before fulfillment.
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• If the code isn't valid, the unit won't ship.

Key benefits:

• Prevents unverified inventory from reaching customers.
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• Helps shoppers verify product authenticity.
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• Proactively protects your brand.

Note: You must be Brand Registered and apply codes to every unit you manufacture.

3. Define and Enforce Authorized Seller Policies

Just because someone has your product doesn’t mean they’re allowed to sell it online. Put that in writing.

Set up a system that includes:

• Legal agreements identifying who’s authorized to sell online.
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• Specific clauses that restrict selling on Amazon without permission.

Make sure these agreements are legally reviewed and consistently enforced. They won’t stop every reseller, but they will reduce the flow of unauthorized inventory—and give you legal leverage.

4. Optimize Your Listings to Own the Buy Box

Outdated listings make it easier for resellers to swoop in. Stay ahead by keeping your listings optimized and tightly controlled.

Best practices:

• Register your UPCs and GS1 barcodes.
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• Create unique bundles that are hard to duplicate.
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• Use FBA to improve your chances of winning the Buy Box.

Tip: Regularly updating SKUs or launching new variations makes it harder for resellers to keep up.

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5. Take Legal Action When Needed

If you’ve set clear policies and someone still violates them, legal recourse may be necessary.

Work with an attorney to:

• Send cease and desist letters.
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• Pursue trademark infringement claims.
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• Submit legal documentation to Amazon to remove rogue sellers.
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It's not always a quick fix, but it sends a clear message: your brand is protected, and you take enforcement seriously.

Final Thoughts

Controlling who sells your products on Amazon isn't easy—but it is possible. You may not eliminate every unauthorized seller overnight, but with a proactive, layered approach, you’ll protect your brand and long-term value.

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