Resellers can hurt your brand, steal your Buy Box, and confuse your customers. The worst part? Many of them are completely unauthorized. But with the right strategy, you can take back control of your Amazon listings—and keep it.
Here are five proven ways to reduce (or even eliminate) unwanted resellers.
If you're not already enrolled in Amazon Brand Registry, start here. While it doesn’t directly remove resellers, it gives you powerful tools to monitor activity and protect your brand:
Note: Resellers might still appear on your listings, but Brand Registry makes it easier to spot them—and take action fast.
Amazon's Transparency Program is one of the most effective tools for blocking unauthorized inventory at the fulfillment level.
Note: You must be Brand Registered and apply codes to every unit you manufacture.
Just because someone has your product doesn’t mean they’re allowed to sell it online. Put that in writing.
Set up a system that includes:
Make sure these agreements are legally reviewed and consistently enforced. They won’t stop every reseller, but they will reduce the flow of unauthorized inventory—and give you legal leverage.
Outdated listings make it easier for resellers to swoop in. Stay ahead by keeping your listings optimized and tightly controlled.
Best practices:
Tip: Regularly updating SKUs or launching new variations makes it harder for resellers to keep up.
If you’ve set clear policies and someone still violates them, legal recourse may be necessary.
Work with an attorney to:
It's not always a quick fix, but it sends a clear message: your brand is protected, and you take enforcement seriously.
Controlling who sells your products on Amazon isn't easy—but it is possible. You may not eliminate every unauthorized seller overnight, but with a proactive, layered approach, you’ll protect your brand and long-term value.