Repeat purchases are the lifeblood of sustainable growth. If your DTC store already offers subscriptions, it’s time to bring that strategy to Amazon—where Subscribe & Save (SnS) can help you turn one-time buyers into loyal, long-term customers.
Subscribe & Save is Amazon’s recurring delivery program that lets customers schedule regular shipments of eligible products at a discounted price. Designed for convenience and consistency, this feature works particularly well for consumables and items customers use regularly.
Brands in the following categories tend to see the strongest results from SnS:
Customers can choose the frequency of deliveries—from every two weeks to every six months—and get automatic discounts for subscribing. Here’s what they get:
Wellness and consumable brands can unlock meaningful benefits by enrolling in SnS:
Automatic deliveries reduce friction and makereordering effortless, helping to lock in brand loyalty over time.
Instead of spending on retargeting ads, brands can use discounts to keep customers subscribed and coming back automatically.
SnS-enrolled items often get preferential placement in search results and on product pages, increasing exposure to Amazon’s repeat shoppers.
Recurring orders create a more stable sales pattern and help forecast demand more accurately, which is essential for inventory planning.
A strong Subscribe & Save program takes more than just enrollment. Here’s how to keep it profitable and sustainable:
Ensure titles, bullets, and images highlight product value and the benefits of subscribing. A strong PDP increases conversion and helps justify recurring purchases.
Use Sponsored Products and Sponsored Brands campaigns to spotlight your subscription-eligible SKUs and attract new subscribers.
Running out of stock not only hurts customer trust—it can also get you removed from the program. Set reorder alerts and consider FBA for reliable fulfillment and storage efficiency.
Offer discounts that attract subscribers without sacrificing profitability. Test discount levels to find the right balance between conversion and margin.
Every cancellation is an insight. Use this data to uncover gaps—whether it's pricing, delivery, or product fit—and adjust your strategy accordingly.
Use Amazon’s dashboard to monitor subscriptions, revenue, and cancellations—spot retention issues, uncover growth opportunities, and optimize performance.
Subscribe & Save isn’t just a convenience feature—it’s a growth engine for wellness brands selling consumables on Amazon. By understanding the mechanics and applying best practices, your brand can tap into a steady stream of recurring revenue while building long-term customer loyalty.
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