When a brand is ready to launch on Amazon, most assume their existing DTC visuals and messaging will do the trick. But what works on your website doesn’t always convert on the marketplace.
That’s where AmpliSell comes in.
Our design team doesn’t just apply a layer of Amazon-friendly polish, we craft a strategy that’s built for the platform and tailored to your category, your audience, and your growth goals. As our design manager puts it: “We don’t just repurpose DTC assets, we reinvent them to convert on Amazon.”
From image sets and A+ content to your Brand Store and video strategy, every design decision has a direct impact on conversion rate, brand trust, and profitability.
Here’s how we approach it, and why it delivers results.
We begin with a full brand audit: tone of voice, visual identity, DTC presence, and target audience. Are you fun and approachable? Premium and clinical? Wholesome and family-focused? We take all of this into account to preserve brand consistency, even while optimizing for Amazon.
We analyze your category’s top competitors on Amazon, not just across the web. What visual patterns win clicks? What formats are overused? What gaps can your content fill to stand out while still complying with Amazon’s ever-evolving rules?
This step blends your brand’s identity with proven Amazon best practices, all while ensuring full compliance with the platform’s guidelines to avoid listing suppression, which could derail the entire launch.
One of our recent clients — a brand offering organic meals for children — came to us with a strong DTC identity full of playful illustrations and rich design. But when analyzing their competitors on Amazon, we found minimalism, clarity, and benefit-driven visuals dominated the top performers.
Our team crafted a streamlined, text-supported visual experience that stayed true to their brand, but focused on guiding the buyer quickly.
The result? After launching in April, the products quickly gained traction. By May, they were already being featured as Amazon’s Choice — a badge awarded to highly rated, competitively priced products that are available to ship immediately. This early recognition not only boosted credibility but also drove increased visibility and conversion, accelerating overall sales momentum within the first 60 days of launch.
Our design lead insists on these principles, and after hundreds of launches, we can confirm they work:
It should clearly show what the product is, how many items come in the pack, or which variant is selected, all without relying on copy. For complex listings (like variation-rich ASINs), customized main images per variant help reduce hesitation and friction in the buyer journey.
Clarity builds trust. If your shopper has to squint or read fine print to figure out what they’re getting, you’ve already lost them.
A well-crafted video shows product size, real-life usage, and quality, all in just a few seconds. It builds confidence and drives engagement, especially in competitive categories.
Real-life videos, lifestyle demos, and unboxings help the shopper visualize the product in their life, and imagine themselves buying it.
While standard A+ content is good, A+ Premium allows for video modules, interactive FAQs, and comparison charts — tools that directly improve conversion rate and average order value.
To unlock A+ Premium, brands must:
Small portfolio? A scroll-friendly storefront works.
Large catalog? Build it out: home page, product categories, brand story, FAQs. This not only boosts time on page and encourages cross-selling, but also keeps shoppers browsing your catalog instead of jumping to a competitor’s.
Your Brand Store is a powerful tool for building brand loyalty, giving you the space to connect beyond the product and share who you are, why you exist, and what makes your products meaningful.
The Amazon marketplace is crowded, but conversion is still in your control. Great design isn’t just about looking good; it’s about building trust, removing friction, and communicating clearly at every touchpoint.
At AmpliSell, we’ve helped countless brands successfully transition from DTC to Amazon by making their creative work smarter, and building for performance from day one.
Ready to launch your brand the right way? Let’s talk! Whether you’re launching for the first time or optimizing an underperforming listing, our team is here to help.
