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Amazon is one of the biggest e-commerce platforms in the world, and it's no wonder that many businesses have flocked to this marketplace to sell their products. However, it's not just about selling products on Amazon, but also building a strong brand presence on the platform. One way to do this is by creating an Amazon Brand Store. In this post, we'll go over the best practices for building an Amazon Brand Store, provide some templates to get you started, and give examples of successful Amazon Brand Stores.

What is an Amazon Brand Store?

An Amazon Brand Store is a dedicated section on the Amazon marketplace where you can showcase your brand and products. It's essentially an online storefront that allows you to create a customized shopping experience for your customers. With an Amazon Brand Store, you can showcase your entire product line, highlight key features and benefits, and offer promotions to drive sales.

Screenshot of how to visit the CAFE AROMA brand store on Amazon

Best Practices for Building an Amazon Brand Store

Before you start building your Amazon Brand Store, it's important to know the best practices for doing so. Here are some tips to help you create a successful store:

Keep it Simple

Your Amazon Brand Store should be easy to navigate, so keep things simple. Avoid clutter and focus on highlighting your best products.

Screenshot of part of the Cafe Aroma brand stor

Be Consistent

Make sure your store is consistent with your brand's messaging and design. This will help create a cohesive brand experience for your customers.

Screenshot of Cafe Aroma brand store

Optimize for Mobile

A significant percentage of Amazon's traffic comes from mobile devices, so make sure your store is optimized for mobile viewing.

Screenshot of the Cafe Aroma mobile brand store on Amazon

Use High-Quality Images

High-quality images are crucial for showcasing your products in the best light possible. Make sure your images are clear, high-resolution, and show your products from multiple angles.

Screenshot of a high-quality image on Cafe Aroma's brand store

Include Customer Reviews

Customer reviews can help boost sales by providing social proof. Make sure to include customer reviews on your product pages to give shoppers the confidence they need to make a purchase.

Five stars

Provide Great Customer Service

Offering great customer service can help set your brand apart on Amazon. Make sure to respond to customer inquiries promptly and provide helpful information to ensure a positive shopping experience.

Customer services sales representatives

Amazon Brand Store Templates

If you're looking for a starting point for your Amazon Brand Store, there are several templates available to help you get started. Here are some of the most popular templates:

Product Highlight Template

The Product Highlight template is perfect for highlighting your brand and products. It features a large banner image at the top of the page, followed by featured products and categories.

Product highlight Amazon brand store template preview

Product Collection Template

The Product Collection template is a great choice if you have a large product line. It features a grid of product images that can be sorted by category or other criteria.

Product collection Amazon brand store template preview

Marquee Template

The Marquee template is ideal for creating a sense of excitement around your brand or products. It features a large banner image and scrolling product images that can be customized to fit your needs.

Marquee Amazon brand store template preview

Amazon Brand Store Examples

Now that you know the best practices for building an Amazon Brand Store and have some templates to choose from, let's take a look at some successful Amazon Brand Stores for inspiration:


Anker is a popular brand of consumer electronics that has a well-designed Amazon Brand Store. The store features high-quality images, detailed product descriptions, and customer reviews for each product.

Anker brand product

Under Armour

Under Armour's Amazon Brand Store is consistent with its overall brand messaging and design. The store features a wide range of products, including clothing, shoes, and accessories, and includes customer reviews and a detailed size chart.

Under Armor sneakers


Crest's Amazon Brand Store is a great example of a store that focuses on a single product line. The store features a variety of toothpaste options and oral care products, and includes detailed product descriptions, customer reviews, and helpful tips for maintaining oral hygiene.

Woman standing by Crest products

Tommy Hilfiger

Tommy Hilfiger's Amazon Brand Store showcases its clothing and accessories in a sleek and sophisticated way. The store features high-quality images and detailed product descriptions, along with customer reviews and a size chart to help shoppers find the perfect fit.

Woman wearing Tommy Hilfiger

Philips Sonicare

Philips Sonicare's Amazon Brand Store is another great example of a store that focuses on a single product line. The store features a range of electric toothbrushes and oral care products, with detailed product descriptions and customer reviews for each item.

Philips Sonicare toothbrush

Final Thoughts

Building an Amazon Brand Store can be a great way to showcase your brand and products on one of the world's largest e-commerce platforms. By following the best practices outlined in this guide and using templates and examples for inspiration, you can create a store that engages shoppers and drives sales. Remember to keep things simple, be consistent with your brand messaging and design, and optimize for mobile to create a successful Amazon Brand Store.

About the Author

Creating a Successful Amazon Brand Store: Best Practices and Templates
Kelly Martin

Kelly Martin is a seasoned Digital Marketing Specialist with AmpliSell. Graduating from Texas State University in 2019, Kelly quickly made a name for herself in digital marketing, seamlessly merging innovative strategies with tried-and-true practices. At AmpliSell, she has been instrumental in boosting the digital footprints of the business, leveraging cutting-edge tools and data-driven insights. Beyond her professional accomplishments, Kelly is keenly interested in emerging tech trends and dedicates herself to continuous learning. When not immersed in her work, she can often explore the latest social media trends or attend digital marketing conferences to hone her craft further.

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