An Amazon agency manages a brand's Amazon channel on its behalf, covering listing optimization, advertising, inventory, content, brand protection, and reporting. This guide covers the best Amazon agencies across seven categories. It includes verified facts, pricing context, and honest comparisons for product brands evaluating an agency hire.
The agencies ranked here were evaluated on service breadth, public track record, pricing transparency, and suitability for different brand stages. AmpliSell is ranked first in the categories where its model is the strongest fit.
Full-service Amazon management means an agency runs the entire channel for a brand: listings, advertising, inventory, customer service, brand protection, and creative. Brands outsource daily operations so internal teams can focus on product development and sourcing.
Amazon PPC (Pay-Per-Click) refers to Sponsored Products, Sponsored Brands, and Sponsored Display ads that run inside Amazon search results and product pages. Advertisers bid on keywords or audiences and pay only when a shopper clicks.
Amazon DSP (Demand-Side Platform) is Amazon's programmatic tool for buying display, video, and connected TV placements. It uses Amazon's first-party shopping data to reach audiences on and off Amazon.
FBA is the program where sellers ship inventory to Amazon's fulfillment centers and Amazon handles storage, picking, packing, shipping, and returns. FBA listings typically earn Prime eligibility, which improves conversion rates.
A+ Content lets brand-registered sellers replace the plain product description with rich modules: images, comparison charts, and expanded copy. Strong A+ Content raises conversion rates and reduces returns.
ACoS (Advertising Cost of Sales) is ad spend divided by ad-attributed revenue. TACoS (Total Advertising Cost of Sales) divides ad spend by total Amazon revenue, including organic sales. TACoS is a more complete profitability signal because it captures the halo effect of advertising on organic rank.
Amazon Brand Registry gives trademark owners tools to remove counterfeits, suppress hijackers, and unlock A+ Content and Brand Stores. Brand Registry enrollment is required before most advanced brand-building work can begin.
A retainer is a fixed monthly fee paid regardless of ad spend or revenue, offering cost predictability. A commission model charges a percentage of revenue or ad spend; this can create incentives to inflate spend. Many agencies offer a hybrid of both structures.
Full-service agencies handle every layer of Amazon: strategy, listings, advertising, inventory, creative, and brand protection. They suit brands that want a single accountable partner for the entire channel.
AmpliSell is a Houston-based full-service Amazon management and advertising agency that combines AI-trained ad software with a dedicated human team per client. It is the only Amazon-first agency in this list that also manages TikTok Shop, creating a cross-channel flywheel for brands.
AmpliSell covers listings, advertising, DSP, Brand Store, A+ content, inventory, demand planning, customer service, brand protection, creative, reimbursements, and global expansion. Every client gets a dedicated account manager backed by brand managers, analysts, demand planners, and a copy team. The agency has served 1,000+ clients and carries 40+ years of combined e-commerce experience.
The cross-channel model sets AmpliSell apart from most Amazon agencies. TikTok Shop management is built in, so brands run TikTok campaigns that create demand and capture it on Amazon.
Client results reflect this approach. In our work with Maelove, this model grew the brand from $0 to $3.6 million in 11 months.
Condition 1 saw +152 percent revenue growth in six months. Elgin USA reached $300,000 per month within three months, and Then I Met You delivered +42 percent in two months.
Explore AmpliSell's full-service Amazon management page for service details and intake information.
My Amazon Guy is an Atlanta-based, 500+ person Amazon agency founded by Steven Pope in 2018. It specializes in PPC, SEO, catalog management, and design for Seller Central brands.
My Amazon Guy is one of the largest Amazon agencies by headcount, with 500+ remote employees worldwide. The agency built its reputation on free education: 2,600+ videos on YouTube and LinkedIn.
The same documented processes applied publicly are applied to client accounts. Services cover PPC, SEO, listing copy, design, and catalog merchandising.
Pricing is custom-quoted and not publicly listed. The agency suits brands that value a large team, transparent SOPs, and a founder who is an active public educator.
My Amazon Guy's strength is scale: a 500-person team and thousands of public SOPs give clients broad coverage. AmpliSell's strength is integration: every client gets a dedicated team with AI ad software and human expertise.
My Amazon Guy doesn't publicly offer TikTok Shop management. Brands wanting a single agency for Amazon and TikTok will find AmpliSell a stronger fit. Brands that prioritize large teams and self-serve documentation may prefer My Amazon Guy.
Feature
My Amazon Guy
AmpliSell
Team size
500+ employees
Dedicated team per client
TikTok Shop management
Not publicly offered
Yes, cross-channel flywheel
AI ad software
Not publicized
Yes, proprietary AI-trained software
Pricing model
Custom quote
Custom pricing
Educational content
2,600+ free videos
Practitioner blog and resources
DSP advertising
Offered
Offered
In-house creative
Yes
Yes
FBA management
Yes
Yes
Brand registry enforcement
Yes
Yes
Best for
Scale-seeking Seller Central brands
Growth-focused brands + TikTok cross-channel
Cartograph is a full-service Amazon agency specializing in CPG brands, acquired by Harvest Group in April 2026. It provides end-to-end operations, advertising, content, and financial oversight for emerging and mid-market consumer packaged goods brands.
Cartograph built its reputation managing every dimension of Amazon for CPG brands: operations, advertising, A+ content, inventory logistics, and financial reporting. The agency was recognized for hands-on execution and close client relationships.
Harvest Group acquired Cartograph in April 2026, expanding Harvest Group's Amazon capabilities and Cartograph's access to a broader retail network. Pricing is custom and available on request.
Cartograph is a strong choice for CPG brands with complex inventory requirements and multi-SKU catalogs. Its acquisition means brands now gain access to Harvest Group's broader retail relationships alongside Amazon management.
Cartograph's strength is deep CPG specialization: it combines operational logistics with brand management, now backed by Harvest Group's retail reach. AmpliSell serves a broader range of categories and adds TikTok Shop that Cartograph doesn't offer.
Brands with complex CPG operations may prefer Cartograph. Brands wanting cross-channel Amazon plus TikTok growth will find more in AmpliSell's model.
Feature
Cartograph
AmpliSell
Specialization
CPG brands
Broad product categories
TikTok Shop
Not offered
Yes
Parent company
Harvest Group (acquired Apr 2026)
Independent
Operations management
Deep logistics focus
Full inventory and demand planning
AI advertising tools
Not publicized
Yes, proprietary AI-trained software
Financial reporting
Included
Included
Pricing
Custom (on request)
Custom pricing
Best for
CPG multi-SKU brands
Growth brands across categories
For brands comparing aggregator-affiliated agencies and independent shops, see 7 Best Amazon Agencies for Aggregator-Owned Brands Going Independent.
Agency
Headquarters
Specialization
TikTok Shop
Pricing
AmpliSell
Houston, TX
Full-service + TikTok Shop
Yes
Custom
My Amazon Guy
Atlanta, GA
PPC, SEO, catalog, design
Not offered
Custom quote
Cartograph
Now under Harvest Group
CPG operations and ads
Not offered
Custom (on request)
Amazon PPC agencies specialize in Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. The best PPC agencies combine data-driven bid management with creative strategy to reduce ACoS while growing top-line revenue.
AmpliSell runs Amazon PPC with a hybrid model: AI-trained software handles bid automation at scale, while dedicated specialists apply strategic judgment. The combination achieves what software alone cannot replicate.
AmpliSell's advertising team manages the full Sponsored Ads suite: Products, Brands (including video), and Display. The AI-trained software processes bid signals, keyword performance, and dayparting data continuously. Human specialists set campaign architecture and make structural changes.
This combination produced a +42 percent revenue lift for Then I Met You in two months. It also contributed to Elgin USA reaching $300,000 per month within three months.
Across our book of business, the most common failure mode we inherit is over-reliance on auto campaigns with no negative keyword discipline. AmpliSell builds tightly segmented manual campaigns from day one, using auto campaigns only for discovery. The result is lower wasted spend and faster ACoS improvement than a purely automated approach.
Junglr is an Amazon advertising specialist that manages Sponsored Ads and DSP on a performance-based model. It rebuilds campaigns SKU by SKU to cut wasted spend and hold TACoS down while scaling. Junglr is a verified Amazon Ads Partner.
Junglr was founded in 2018 by Elizabeth Greene and focuses purely on Amazon advertising. It manages Sponsored Products, Brands, Display, and Amazon DSP for Seller Central and Vendor Central accounts.
Its approach is hands-on, not set-and-forget. Junglr has cut client ACoS from 17 percent to below 6 percent, per a client testimonial. It manages brands spending from $5,000 to over $1 million per month on ads.
Junglr is a pure-play advertising specialist with a performance-based model and SKU-level execution. AmpliSell pairs AI-trained bid software with dedicated specialists inside a broader full-service and TikTok Shop model.
Brands wanting a focused advertising partner with growth-tied pricing may prefer Junglr. Brands wanting advertising integrated with listings, SEO, and TikTok will find AmpliSell a stronger fit.
Feature
Junglr
AmpliSell
Core focus
Amazon advertising specialist
Full-service with AI-powered PPC
Sponsored Ads
Full suite
Full suite
DSP
Yes
Yes
AI ad software
Not publicized
Yes, proprietary
TikTok Shop
Not offered
Yes
Pricing model
Performance-based, no long-term contract
Custom pricing
Best for
Advertising-led profitable growth
Growth brands, cross-channel strategy
My Amazon Guy is a proven PPC agency with a large specialist team. It has deep documented processes for campaign management, keyword research, and bid optimization.
PPC is a core offering at My Amazon Guy, and the large team and SOP library benefit clients most here. The agency manages Sponsored Products, Brands, and Display, treating keyword research and catalog merchandising as complementary levers. Hundreds of public PPC videos on YouTube reflect the same processes applied to client accounts.
Pirawna is a global Amazon advertising agency focused on PPC strategy, execution, and market analytics. It reports a track record of over $2 billion in Amazon revenue optimized across 500+ clients.
Pirawna specializes in Amazon advertising: Sponsored Products, Brands, Display, and DSP. The agency operates across three continents with approximately 75 employees and claims 42+ client exits over $10 million.
Its strength is analytical depth: market analytics and competitive intelligence inform campaign decisions. Pricing is custom and not publicly listed.
Pirawna's global team and market analytics orientation suit sellers with international catalog complexity or an exit thesis. AmpliSell's AI-trained software plus dedicated specialists create faster iteration cycles for U.S.-focused brands.
The TikTok Shop integration adds a demand-generation layer that Pirawna doesn't offer. For brands prioritizing U.S. Amazon growth with a cross-channel component, AmpliSell has a structural advantage.
Feature
Pirawna
AmpliSell
Core focus
PPC and market analytics
Full-service with AI-powered PPC
DSP
Yes
Yes
TikTok Shop
Not offered
Yes
AI ad software
Not publicized
Yes, proprietary
Global team
3 continents
Houston, TX-based with remote team
Market analytics
Core offering
Included in analytics and reporting
Pricing
Custom
Custom
Best for
Data-heavy PPC, international brands
Growth brands, cross-channel strategy
Agency
PPC Specialization
AI Tools
DSP
TikTok Shop
AmpliSell
Full Sponsored Ads suite
Yes, proprietary
Yes
Yes
Junglr
Full Sponsored Ads suite
Not publicized
Yes
Not offered
My Amazon Guy
Full Sponsored Ads suite
Not publicized
Yes
Not offered
Pirawna
Ads + market analytics
Not publicized
Yes
Not offered
Amazon SEO agencies optimize product listings for keyword relevance and conversion rate. The best SEO agencies treat listing copy, backend search terms, A+ content, and review velocity as a unified system, not isolated tasks.
AmpliSell's SEO team handles keyword research, listing copy, A+ content, and Brand Store design as an integrated system. Advertising campaigns run in parallel to accelerate organic keyword ranking.
AmpliSell treats SEO and PPC as reinforcing levers, not separate services. The copy team optimizes titles, bullets, descriptions, and backend terms using keyword research tied to the ad campaign structure.
A+ content and Brand Store design are produced in-house. Strong listing copy combined with structured PPC campaigns compounds into organic ranking gains within 60 to 90 days.
My Amazon Guy offers deep Amazon SEO services backed by extensive public documentation. Keyword research, listing copy, and catalog merchandising form a structured optimization system.
My Amazon Guy's SEO practice is among its most publicized capabilities, with hundreds of videos on keyword research, title optimization, and indexing. The agency applies the same documented processes to client accounts, including A+ content and backend search term optimization. Its large team means SEO work is handled by dedicated specialists, not generalists.
Envision Horizons is a tech-enabled Amazon agency with a proprietary platform called myHorizons. It specializes in SEO, PPC, and content for beauty, wellness, baby, and pet brands.
Envision Horizons combines listing SEO, advertising, and content production with its proprietary myHorizons platform. The platform consolidates ad data, operations, and profitability into one dashboard.
The agency has helped over 200 brands scale on Amazon, with deep expertise in beauty, wellness, baby, and pet. Its creator and affiliate integration makes it distinctive for brands active in Amazon's creator programs.
Envision Horizons' myHorizons platform and beauty or wellness category expertise are genuine differentiators. AmpliSell serves a broader range and adds TikTok Shop that Envision Horizons does not offer. Beauty or wellness brands that also sell on TikTok Shop will find AmpliSell's cross-channel model more complete.
Feature
Envision Horizons
AmpliSell
Proprietary platform
myHorizons
AI-trained ad software
TikTok Shop
Not offered
Yes
Category specialization
Beauty, wellness, baby, pet
Broad product categories
Creator/affiliate marketing
Yes
TikTok creator integration
In-house video production
Yes
Yes
Brand Store design
Yes
Yes
DSP
Yes
Yes
Best for
Beauty/wellness category specialists
Cross-channel growth brands
For brands evaluating listing copywriting specifically, see 9 Best Amazon Listing Copywriting Services for SEO and Conversion.
Agency
SEO Specialization
In-House Creative
Proprietary Platform
Category Focus
AmpliSell
Listings, A+, Brand Store
Yes
AI ad software
Broad
My Amazon Guy
Listings, A+, catalog
Yes
No
Broad
Envision Horizons
Listings, PDP, creator SEO
Yes (video)
myHorizons
Beauty, wellness, baby, pet
Amazon DSP agencies run programmatic display, video, and connected TV campaigns using Amazon's first-party shopping data. Effective DSP requires minimum monthly budgets, audience strategy expertise, and creative assets that perform outside the Amazon search environment.
Acadia is a full-service digital agency with a retail media practice of roughly 150 specialists. It offers Amazon DSP alongside Walmart, Instacart, Kroger, and Target retail media. Acadia evolved from Bobsled Marketing through a series of acquisitions, including Amazon accelerator Crush in early 2025.
Acadia is one of the most sophisticated DSP partners for brands at enterprise scale. Its retail media team manages Amazon DSP within a broader cross-retailer strategy. Advanced analytics and attribution modeling are core competencies.
The agency suits brands running media across multiple retailers who need unified measurement. Pricing is enterprise-tier and custom.
Acadia's multi-retailer programmatic capabilities suit enterprise brands with complex cross-retailer needs. AmpliSell's strength is in growth-stage and mid-market brands that want Amazon and TikTok Shop managed together.
Brands primarily on Amazon who also need TikTok Shop demand generation will find AmpliSell's model more applicable. Large brands running media across five or more retailers will benefit from Acadia's infrastructure.
Feature
Acadia
AmpliSell
Amazon DSP
Yes
Yes
Multi-retailer media
Yes (Walmart, Instacart, Target, Kroger)
Amazon + TikTok Shop
TikTok Shop
Not publicized
Yes
Team size (retail media)
~150 specialists
Dedicated team per client
Target brand size
Enterprise
Growth to enterprise
Attribution modeling
Advanced, multi-retailer
Amazon + cross-channel reporting
Pricing
Enterprise custom
Custom
Best for
Multi-retailer enterprise programmatic
Amazon + TikTok growth brands
Channel Key is a Las Vegas-based commerce acceleration agency founded in 2017. It manages over $35 million in Amazon Ads spend, including DSP, Sponsored Brands, and Sponsored Display, across Amazon, Walmart, and Target.
Channel Key is a verified Amazon Partner reporting over $750 million in Amazon sales for clients. Its DSP practice sits within a broader commerce strategy covering growth consulting, retail media, and content optimization.
The agency serves brands on Amazon, Walmart, and Target. Pricing is custom.
AmpliSell runs Amazon DSP as part of its full-service offering. Programmatic display and video are combined with Sponsored Ads in a unified full-funnel strategy informed by AI-trained bid optimization.
AmpliSell integrates DSP into its full advertising model rather than offering it standalone. Campaigns are planned as a full funnel: DSP for awareness and retargeting, Sponsored Ads for conversion.
Both channels share audience and performance data. Brands see DSP spend reflected in overall ACoS and TACoS reporting, with no need to manage two separate agencies.
Agency
DSP Expertise
Multi-Retailer
TikTok Shop
Target Brand Size
Acadia
Enterprise programmatic
Yes (5+ retailers)
Not publicized
Enterprise
Channel Key
Full-service DSP + ads
Amazon, Walmart, Target
Not offered
Mid to enterprise
AmpliSell
DSP + Sponsored Ads unified
Amazon + TikTok Shop
Yes
Growth to enterprise
Amazon FBA agencies help brands manage the complexity of Fulfillment by Amazon: inventory forecasting, shipment planning, fee audits, reimbursements, and stranded-inventory recovery. These services compound in value at scale. FBA fee errors and stock-outs can cost more than the agency fee itself.
AmpliSell manages FBA operations as a core component of its full-service model. Dedicated demand planners handle inventory forecasting, shipment creation, and reimbursement recovery alongside advertising and listing management.
AmpliSell's FBA management includes inventory forecasting, inbound shipment creation, demand planning, and active reimbursement recovery for lost or damaged units. Demand planners are part of the standard client team, not an add-on.
FBA fee errors and unclaimed reimbursements average 1 to 3 percent of revenue at accounts we onboard. Recovering those funds early contributes to the revenue lifts clients see in the first quarter.
SupplyKick is an Indianapolis-based Amazon agency founded in 2014 with over a decade of FBA operations experience. It manages $100M+ in annual revenue across its own brands and client accounts. Its partner retention rate is 96 percent.
SupplyKick started as an Amazon retailer and built its own 8-figure brands before offering agency services, giving it hands-on operational knowledge. Services span advertising, logistics, brand protection, and supply chain management.
Its 96 percent partner retention and $100M+ in annual managed revenue signal operational competence. Pricing is a custom flat-fee, which the agency says eliminates incentive misalignment.
SupplyKick's retailer origin gives it supply chain depth that complements brands with complex logistics. AmpliSell integrates FBA operations with advertising, SEO, and TikTok Shop in a single model.
Brands with deep supply chain needs may favor SupplyKick's focused track record. Brands that want all growth levers managed together will find AmpliSell's integrated model more efficient.
Feature
SupplyKick
AmpliSell
Origin
Amazon retailer turned agency
Agency from founding
Supply chain management
Core offering
Integrated with full-service model
TikTok Shop
Not offered
Yes
Pricing model
Custom flat-fee
Custom pricing
Partner retention
96%
1,000+ clients served
Brand protection
Core offering
Included in full-service
DSP
Not publicized
Yes
Best for
Supply-chain-heavy brands
Full-growth brands across channels
Channel Key is a verified Amazon Partner offering FBA operations within its full-service commerce acceleration model across Amazon, Walmart, and Target.
Channel Key's FBA operations work sits within its broader commerce strategy offering. The agency helps brands with inventory planning, logistics, and marketplace operations alongside advertising and content. Its multi-marketplace scope makes it useful for brands managing FBA on Amazon while also setting up fulfillment on Walmart or Target.
Agency
FBA Depth
Supply Chain
Multi-Marketplace
TikTok Shop
AmpliSell
Demand planners + reimbursements
Forecasting + order management
Amazon + TikTok Shop
Yes
SupplyKick
Deep supply chain focus
Core capability
Amazon primary
Not offered
Channel Key
Operations within full-service
Included
Amazon, Walmart, Target
Not offered
Amazon brand management agencies protect and grow a brand's identity: Brand Registry enforcement, Brand Store design, A+ content, and reputation management. The best agencies treat brand management as a revenue driver, not just a defensive function.
AmpliSell treats Amazon brand management as a core revenue driver. It combines Brand Registry enforcement, A+ content, Brand Store design, and creative production. Cross-channel brand building runs through its Amazon plus TikTok Shop model.
AmpliSell's brand management covers Brand Registry enforcement, A+ content, Brand Store design, in-house creative, and customer service to protect review ratings. The cross-channel model extends brand management beyond Amazon.
TikTok Shop campaigns built around brand storytelling feed traffic that strengthens Amazon conversion. When we onboarded Then I Met You, brand positioning and creative consistency contributed to a +42 percent revenue gain in two months.
Envision Horizons manages Amazon brand presence with strength in beauty, wellness, baby, and pet categories. It offers full-storefront design, video content, and creator-affiliate marketing alongside standard brand management.
Envision Horizons' brand management is category-specialist. Its depth in beauty and wellness means it understands the visual and messaging standards those buyers expect.
The agency produces full-storefront designs and video content to match. Its creator program integration gives brands access to influencer-driven awareness, which matters more for discoverability every year.
SupplyKick combines active brand protection, including unauthorized-seller removal and listing monitoring, with content and advertising management under a single flat-fee engagement.
SupplyKick's brand management centers on brand protection: monitoring hijacks, removing unauthorized sellers, and rebuilding content to establish brand control. Its retailer background gives it practical experience with gray-market dynamics. A hardware manufacturer case study showed 111 percent year-over-year growth after consolidating from seven unauthorized sellers to one authorized partner.
Agency
A+ Content
Brand Store
Brand Protection
Creator Programs
TikTok Shop
AmpliSell
Standard + premium
Design + ongoing optimization
Yes, registry enforcement
TikTok creator integration
Yes
Envision Horizons
Yes
Yes, full storefront
Yes
Amazon creator programs
Not offered
SupplyKick
Yes, post-consolidation
Yes
Core focus: unauthorized sellers
Not publicized
Not offered
For brands evaluating Brand Store designers specifically, see 9 Best Amazon Brand Store Designers for Multi-Catalog Brands.
Amazon marketing agencies combine advertising, content, promotions, and off-Amazon demand generation to grow a brand's total Amazon revenue. The best agencies think beyond PPC click-through rates to full-funnel brand growth.
AmpliSell's marketing runs Amazon Sponsored Ads, DSP, and TikTok Shop in a unified strategy. TikTok builds awareness; Amazon captures conversion. Most single-platform agencies cannot replicate this cross-channel flywheel.
AmpliSell's marketing covers every Amazon promotion channel: Sponsored Products, Brands, Display, DSP, coupons, Lightning Deals, and Prime Exclusive Discounts. The Brand Store is used as a content marketing hub.
TikTok Shop adds an off-Amazon demand channel with a direct conversion path. Brands running TikTok Shop alongside Amazon see higher new-to-brand acquisition rates. TikTok reaches buyers outside the existing search funnel.
Junglr is an Amazon advertising agency that runs Sponsored Ads and DSP on a performance-based model. It optimizes accounts SKU by SKU to scale sales while holding TACoS down. Junglr is a verified Amazon Ads Partner.
Junglr was founded in 2018 by Elizabeth Greene and focuses purely on Amazon advertising. It manages Sponsored Products, Brands, Display, and Amazon DSP across Seller Central and Vendor Central accounts.
The agency rebuilds campaigns SKU by SKU, cuts wasted spend, and scales only where returns hold. It manages brands spending from $5,000 to over $1 million per month, with performance-based pricing and no long-term contracts.
Junglr's strength is focused advertising: deep Sponsored Ads and DSP management on a performance-based model. AmpliSell's strength is breadth, running the full Amazon channel plus TikTok Shop for cross-channel demand.
Brands wanting a specialist purely for advertising may prefer Junglr. Brands wanting one partner for the entire channel, including TikTok Shop, will find more in AmpliSell.
Feature
Junglr
AmpliSell
Core focus
Amazon advertising specialist
Full-service + TikTok Shop
Sponsored Ads
Yes
Yes
DSP
Yes
Yes
TikTok Shop
Not offered
Yes
Full channel management
Advertising-focused
Yes
Pricing model
Performance-based, no long-term contract
Custom pricing
Best for
Advertising-led profitable growth
Growth brands across the full channel
Channel Key is a verified Amazon Partner managing $35M+ in Amazon Ads spend. It offers integrated retail media across Amazon, Walmart, and Target alongside growth consulting and content optimization.
Channel Key's marketing strength is in retail media execution at scale. The agency reports over $750 million in Amazon sales generated for clients and holds verified Amazon Partner status. Its multi-marketplace reach makes it a fit for brands wanting a single marketing partner across Amazon, Walmart, and Target.
Envision Horizons offers a full-funnel Amazon marketing approach for beauty, wellness, baby, and pet brands. PPC, DSP, creator marketing, and content production are integrated through its myHorizons platform.
Envision Horizons positions marketing as a connected system: advertising, content, and creator programs feed each other. The myHorizons platform gives brands real-time visibility into which inputs are driving revenue. Its creator and affiliate integration is valuable in categories where influencer content drives conversion.
Agency
Sponsored Ads
DSP
TikTok Shop
Creator Marketing
Multi-Marketplace
AmpliSell
Yes
Yes
Yes
TikTok creators
Amazon + TikTok
Junglr
Yes
Yes
Not offered
Not offered
Amazon (Seller & Vendor)
Channel Key
Yes
Yes
Not offered
Not publicized
Amazon, Walmart, Target
Envision Horizons
Yes
Yes
Not offered
Amazon creators
Amazon primary
The table below summarizes the top pick from each sub-section for a side-by-side reference. Each agency excels in its category; the right choice depends on brand stage, category, and service scope.
Category
Top Pick
Key Strength
TikTok Shop
Pricing
Full-Service
AmpliSell
AI ads + TikTok cross-channel flywheel
Yes
Custom
PPC
AmpliSell
AI-trained software + dedicated specialists
Yes
Custom
SEO
AmpliSell
Integrated SEO + PPC + in-house creative
Yes
Custom
DSP
Acadia
Enterprise multi-retailer programmatic
Not publicized
Enterprise custom
FBA
AmpliSell
Demand planners + reimbursements integrated
Yes
Custom
Brand Management
AmpliSell
Registry enforcement + cross-channel brand building
Yes
Custom
Marketing
AmpliSell
Amazon + TikTok Shop full-funnel marketing
Yes
Custom
Choosing an Amazon agency is a decision that affects every revenue line on the channel. A poor fit wastes months of ramp time. A strong match compounds over the first year.
Brands with mature listings and strong content may need only advertising management. Brands launching on Amazon for the first time need a full-service partner.
Brands with gray-market problems need brand protection before anything else. Matching the agency's core competency to the primary bottleneck is the most important decision in the process.
An agency that excels with CPG brands may not understand the seasonality, compliance, or buyer psychology of outdoor tactical gear. Asking for two or three case studies in a comparable category is a basic qualification test. Verifiable results carry more weight than claimed client counts.
Ask who will manage the account day to day. Agencies with a dedicated manager backed by specialists in copy, advertising, and operations deliver more consistent results than generalist-pool models. Confirm the communication cadence before signing.
A percentage-of-revenue model can create incentives to prioritize top-line volume over margin. A percentage-of-ad-spend model can create incentives to inflate spend.
A flat retainer aligns agency income with service delivery. Ask how the fee structure changes if the account grows significantly in the first year.
A 12-month lock-in with no performance exit clause is a risk for a first engagement. Shorter initial terms (three to six months) with renewal options give brands a lower-risk path to evaluating results before a longer commitment.
Ask shortlisted agencies: "What does a typical week look like at our stage?" The answer reveals whether work is systematic or reactive. A good agency describes its workflow concretely: review cadence, reporting day, listing audit schedule, and escalation path for account issues.
Amazon agency fees vary widely based on service scope, brand revenue, catalog size, and ad spend. The ranges below are drawn from publicly available industry data.
Entry-tier agencies charge $1,500 to $3,000 per month for limited scope (PPC-only or listing optimization). Mid-market full-service engagements typically cost $3,000 to $10,000 per month. Enterprise-level full-service management runs $10,000 to $25,000 or more per month.
PPC-focused agencies commonly charge 10 to 20 percent of monthly ad spend. A minimum fee floor of $1,000 to $2,500 typically applies. A brand spending $20,000 per month pays $2,000 to $4,000 in agency fees.
Revenue-share models typically range from 3 to 8 percent of total Amazon revenue. At $200,000 per month in Amazon sales, a 5 percent model costs $10,000 per month. Brands should confirm whether the percentage applies to gross or net revenue.
A base retainer of $1,000 to $3,000 per month plus a performance kicker is common among growth-focused agencies. The kicker is typically 2 to 5 percent of ad-attributed revenue above a baseline. This model aligns agency incentives with incremental results rather than maintenance activity.
SupplyKick's 2026 pricing analysis shows brands under $500,000 per year typically pay $5,000 to $10,000 per month. That covers PPC and listing optimization.
Mid-market brands ($500,000 to $2M per year) typically pay $10,000 to $25,000 per month for full-service. These are market ranges, not guaranteed pricing for any agency.
Most hiring mistakes become obvious within 90 days. Watching for these signals during the sales process prevents a costly transition later.
No agency can guarantee a specific ROAS, organic rank, or revenue figure. Amazon's algorithm, competitor actions, and demand seasonality are outside any agency's control. Agencies that guarantee specific outcomes are either uninformed or misleading.
If an agency can't name the account manager before signing, there is no dedicated team in place. Rotating-contact models produce inconsistent work and slow response times during critical moments like suspensions or rank drops.
Agencies that provide only summary PDF reports and withhold access to the ad console are hiding performance data. Brands should insist on view-only access to all tools the agency uses on their behalf.
An agency with no category-comparable case studies is taking a learning curve on the brand's budget. Category experience matters most for regulated products (supplements, beauty, electronics) where compliance requires specialist knowledge.
A 12-month contract with no performance exit clause transfers all risk to the brand. Reputable agencies offer shorter initial terms or performance-based exit clauses because they are confident in their results.
An agency on a percentage-of-ad-spend model that recommends budget increases without showing improved return is acting in its own interest. Ad spend should increase only when incremental ROAS data justifies it.
Agencies that work well tend to talk about TACoS, organic rank momentum, and new-to-brand customer rates alongside ACoS. Agencies that only report click-through rate and impressions are optimizing for activity metrics rather than business outcomes. The right agency connects every campaign metric back to a revenue or profit line.
Brands deciding between an agency and an in-house Amazon team face a real build-vs-buy trade-off with cost and speed implications.
A single experienced in-house Amazon manager earns $70,000 to $110,000 per year in the United States. A full team of manager, copywriter, PPC specialist, and designer runs $300,000 to $500,000 annually. Full-service agency fees of $5,000 to $15,000 per month typically include more specialist disciplines than an equivalently priced in-house hire.
An in-house hire takes 30 to 90 days to onboard and 3 to 6 months to reach full productivity. An agency with an established playbook begins optimizing in the first two to four weeks. For brands in a competitive launch window, speed to competency often outweighs long-term organizational ownership.
Agencies scale up and down more easily than headcount. A brand entering a new category or running a seasonal peak campaign can activate agency capacity without a hiring process. Reducing scope is also simpler: amending a contract is faster than managing a reduction in force.
Brands with $5M or more in annual Amazon revenue and stable operations may find an in-house team delivers better long-term economics. At that scale, the in-house team can engage a specialist agency for DSP or international expansion without full-service overhead.
Factor
Amazon Agency
In-House Team
Annual cost (typical)
$60K to $180K
$300K to $500K (full team)
Time to productivity
2 to 4 weeks
3 to 6 months
Specialist coverage
Multiple disciplines included
Requires separate hires
Scalability
High, adjust scope easily
Low, hiring cycles
Institutional knowledge
Shared with agency
Fully owned in-house
Best for
Launch to $5M revenue
$5M+ with stable operations
For a deeper framework on this decision, see The Definitive Guide to Hiring an Amazon Agency in 2026.
An Amazon agency manages a brand's Amazon channel on its behalf. Services covered include listing optimization, PPC and DSP advertising, inventory planning, A+ content, brand registry, and performance reporting. Full-service agencies handle the entire channel; specialist agencies focus on one area such as advertising or SEO.
Amazon agency fees typically range from $1,500 per month for entry-tier support to $25,000 or more for enterprise full-service management. Common models include a flat retainer, percentage of ad spend, percentage of revenue, or a hybrid with a performance bonus.
A full-service Amazon agency manages every aspect of a brand's presence: listings, advertising, inventory, customer service, brand protection, and creative. A PPC-only agency focuses on paid advertising campaigns: Sponsored Products, Brands, Display, and sometimes DSP.
Brands with mature listings may benefit from a PPC specialist. Brands building from scratch typically need full-service support.
ACoS (Advertising Cost of Sales) is ad spend divided by ad-attributed revenue, expressed as a percentage. TACoS (Total Advertising Cost of Sales) divides ad spend by total Amazon revenue, including organic sales. TACoS is the more complete profitability signal because it shows how advertising investment relates to the entire business, not just attributed clicks.
Amazon DSP is Amazon's programmatic tool for display, video, and connected TV placements on and off Amazon. Brands should consider DSP when they have proven conversion rates and a monthly ad budget of at least $10,000. It suits brands building awareness or re-targeting shoppers who viewed their listings.
Amazon FBA is the program where sellers ship inventory to Amazon's fulfillment centers and Amazon handles picking, packing, shipping, and returns. An FBA-focused agency helps with inventory forecasting, shipment creation, stranded-inventory resolution, fee audits, and reimbursement claims for lost or damaged units.
Most brands see initial advertising improvements within 30 to 60 days as campaigns are restructured. Meaningful organic ranking gains typically take 60 to 90 days. Significant revenue growth from a full strategic overhaul often becomes visible at the three to six month mark.
Amazon Brand Registry gives trademark owners tools to report listing violations, remove counterfeits, and unlock A+ Content and Brand Stores. Enrolling in Brand Registry is a prerequisite for most brand-building work on Amazon. Reputable agencies help brands register and actively use its enforcement tools.
Retainer pricing gives brands a predictable monthly cost and aligns agency incentives with service quality. Commission models can work for fast-growing brands where the agency is invested in growth.
Sellers should confirm the percentage applies to net revenue, not gross sales. The model shouldn't create incentives to inflate ad spend. Many agencies offer a hybrid of both.
Brands should ask who the dedicated account manager will be and how often they communicate. They should also ask about category experience, reporting cadence, dashboard access, and how the contract handles early termination. Requesting case studies from clients at a comparable revenue stage is a basic qualification step.
An Amazon agency delivers strong ROI when the fee is lower than the cost of avoidable mistakes. It also makes sense when a brand's time is better spent on product development.
Brands generating $20,000 to $30,000 per month on Amazon typically find full-service fees justifiable. Below that threshold, a project-based listing engagement or a PPC-only retainer is often a better fit.
AmpliSell combines AI-trained ad software with a dedicated human team per client, covering strategy, listing optimization, DSP, inventory, and creative. AmpliSell also manages TikTok Shop alongside Amazon, which is rare for an Amazon-first agency.
This cross-channel model lets TikTok create demand and Amazon capture it. Maelove grew from zero to $3.6 million in 11 months. Condition 1 delivered +152 percent revenue in six months.
To explore AmpliSell's approach, visit AmpliSell full-service Amazon management or contact the team at hello@amplisell.com.
For agencies serving brands managing TikTok Shop alongside Amazon, see 7 Best TikTok Shop Agencies in 2026.
Brands acquired by an aggregator and now operating independently should see 7 Best Amazon Aggregators That Are Now Operating as Agencies.
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