Amazon Product Image Requirements: The Ultimate Guide
October 4, 2023
Are you planning to sell your products on Amazon? Then you need to know the Amazon product image requirements to increase your chances of selling on this popular online marketplace. In this post, we'll guide you through the essentials of Amazon product image requirements and how to create high-quality images that meet Amazon's standards.
Amazon Main Image Requirements
Your product's main image is the first thing that customers see when they search for a product on Amazon. Therefore, it is essential to create a high-quality main image that meets Amazon's image requirements. Here are the key elements that your main image must have:
Image Size: Your main image must be at least 1000 pixels in either height or width. This ensures that the image is large enough for customers to see the details of the product.
Image Background: Amazon requires a pure white background for the main image. This means that there should be no other objects, people, or text in the image. The background should be pure white (RGB values of 255, 255, 255). This ensures that the product stands out in the image and helps customers focus on the product.
Image Format: Your main image should be in JPEG or TIFF format. These formats are widely used and supported by Amazon's system, ensuring that your image is displayed correctly.
Image Quality: Amazon requires your main image to have a resolution of at least 72 pixels per inch. This ensures that the image is clear and detailed enough for customers to see the product's features.
Amazon Lifestyle Images
Apart from the main image, Amazon allows you to add lifestyle images to your product listing. Lifestyle images are additional images that showcase your product in use or in different settings. Here are the key elements that your lifestyle images must have:
Image Size: Your lifestyle images must be at least 1000 pixels in either height or width. This ensures that the images are large enough to display the product's features.
Image Background: Unlike the main image, Amazon allows lifestyle images to have a background. However, the background should be consistent and relevant to the product. This ensures that the image provides context for the product and helps customers visualize how the product can be used.
Image Format: Your lifestyle images should be in JPEG or TIFF format. These formats are widely used and supported by Amazon's system, ensuring that your image is displayed correctly.
Image Quality: Amazon requires your lifestyle images to have a resolution of at least 72 pixels per inch. This ensures that the images are clear and detailed enough for customers to see the product in use.
Creating High-Quality Product Images
Now that you know the Amazon product image requirements, it's time to create high-quality product images that meet these standards. Here are some tips to get you started:
Use a high-quality camera: Use a camera with high resolution to capture your product images. A good camera can make a big difference in the quality of your images, ensuring that they look professional and appealing to customers.
Lighting: Good lighting is crucial for high-quality images. Use natural light or a lighting kit to ensure that your images are well-lit. Proper lighting can help highlight the product's features and make it look more attractive to customers.
Consistency: Make sure that your images are consistent in terms of background, lighting, and angles. This helps create a cohesive product listing and ensures that customers can easily understand and compare different products.
Editing: Use photo editing tools to enhance the quality of your images. However, be careful not to alter the product's appearance. Photo editing can help adjust the brightness, contrast, and color of your images, making them look more appealing.
Image Naming: Amazon recommends that you use descriptive and relevant names for your images. For instance, if you're selling a laptop, you can name your main image "laptop.jpg" and your lifestyle image "laptop-in-use.jpg". This helps Amazon understand what the image is about and ensures that your images appear in relevant search results.
Image Placement: Amazon allows you to add up to 9 images to your product listing. Make sure that you use all the available slots to showcase your product from different angles and in use. This provides customers with a better understanding of the product and increases the chances of conversion.
Image Compression: Amazon requires that your images are compressed to reduce the file size. This ensures that your images load quickly and are displayed correctly on different devices. However, be careful not to compress your images too much, as this can affect their quality.
Alt Text: Amazon allows you to add alt text to your images, which provides a description of the image for visually impaired customers. Make sure that you use relevant and descriptive alt text for all your images.
In conclusion, creating high-quality product images that meet Amazon's image requirements is essential for selling on this platform. Your images should be clear, detailed, and showcase the product from different angles and in use. By following the tips we've shared in this post, you can create product images that stand out on Amazon and increase your chances of converting customers.
So, get started today and create amazing product images that showcase your products and help you succeed on Amazon!
Kelly Martin is a seasoned Digital Marketing Specialist with AmpliSell. Graduating from Texas State University in 2019, Kelly quickly made a name for herself in digital marketing, seamlessly merging innovative strategies with tried-and-true practices. At AmpliSell, she has been instrumental in boosting the digital footprints of the business, leveraging cutting-edge tools and data-driven insights. Beyond her professional accomplishments, Kelly is keenly interested in emerging tech trends and dedicates herself to continuous learning. When not immersed in her work, she can often explore the latest social media trends or attend digital marketing conferences to hone her craft further.